PPC, AdWords, and cost per click all describe similar online marketing actions. When your keyword searches for keywords related to your enterprise, your text ad appears on the top or left side of this Google search result page.
Pay per click advertising indicates that you pay Google websites each time you click on your site or landing page in your AdWords ad.
Image Source: Google
- Running a PPC / AdWords marketing effort on an internet search engine such as Google gets the following advantages:
- Pay-per-click (PPC / AdWords) advertising model.
- Highly Targeted PPC Advertising Campaigns.
- The way PPC campaigns can be targeted is best illustrated with a search example.
Someone would love to obtain a puppy and search "puppies for sale" on Google. Natural site listings (search results) and also PPC ads appear on the Google search results page. If the advertisement or record is selling just what they're looking for they'll click it.
The more important your PPC ad, along with the copy on your site landing page, the more value PPC provides to the ad and page. (Google's job would be to provide searchers the most important information for every single search)
So according to this, it's very important to produce more PPC campaigns with the market subject matter, as an instance, if somebody only needs dogs in Johannesburg they search "puppies available Johannesburg". If your PPC advert headline is "puppies for sale Johannesburg" you will be given priority for that search.
One of the great benefits of online advertising and specifically Google PPC is the detailed reports you can generate to see the performance of your campaign.