You have to think about your audience when you use print media, like a book, or digital media, like a web page. Your marketing plan has to take that into account. There is no reason for your marketing plan to fail simply because you don't consider your potential readers.
You want your readers to become familiar with your brand recognition on your printed media, on your website, and now with your digital marketing book. A printed media product is just as important as a web product, but you will need to spend a little more money on your print media. When it comes to digital media, the same principle applies.
One of the most compelling aspects of a online marketing books is that it is a full color book, with a full color cover. Your cover is the first thing that a potential customer sees. They are much more likely to buy from you if they see that you have an enticing cover that catches their eye.
When you do a digital media plan, you want to use digital media to build a bridge between the physical product and the web user. Remember, the physical product is only an intermediary. The final interaction that takes place is the web user.
Your digital marketing book is the bridge between your physical product and the web user. You want your target audience to relate your message to their lives. Use social media as your bridge between your physical product and the web user. Social media is more than just Facebook and Twitter.
Check out sites like librarybooksmarts.com to find free digital books on how to grow your network. Then check your local area libraries to see if they have the free digital books you have been looking for. By promoting your digital marketing book at the library, you increase the chance that someone there will be curious enough to go to your site to look for information on digital marketing.
With a digital marketing book, you can educate the public on how to use the internet to grow their business. This is the ultimate goal. In order to do this successfully, you have to come up with an engaging storyline.
The best way to go about educating is to explain what you are going to do in simple terms, and then give examples to show how this will work. If you have to use complex words to do so, you are over-complicating the presentation. The more straight forward, you can make your subject, the better. What you want is to put people at ease, and let them know that you can help them with their online business.
Even though you want to start small, you still want to keep your long term goals in mind. Make sure that your story is understandable and even fun to read. There are some people who will enjoy a humorous marketing book, but if you are talking about rocket science, they are going to be turned off. You have to work within your audiences, so remember that people have short attention spans.
As you get used to writing and editing your own book and working on your actual social media campaign, you will become a much better writer. You have to realize that you are not writing for the reader. You are writing for yourself.
Write in a conversational tone, and in a style that people would enjoy reading. You don't want to have jargon that drives your reader away. Once you have an engaging narrative, you are ready to begin posting content on your digital marketing book.
Learn the tips and tricks of blogging. Learn how to use image and video marketing, where you can create stunningly rich content with the use of images and videos. You can incorporate these same techniques to increase your organic traffic.