Direct mail is an effective tool to market your business. The trick is to make the mailing so appealing to customers, that they are compelled to give it their attention.
Consider the huge supermarkets which ship you a leaflet weekly with the newest deals in the shop or the utility supplier that sends you a direct email every month needing you to join together since this month that they have a wonderful thing.
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It's possible to spend some time considering the design and the demonstration of this direct mail and clearly, there are fewer constraints with the total amount of information it is possible to add.
Direct mail has a longer shelf life than say a commercial on a radio, as a leaflet can be put to one side and read later when time allows.
A commercial is a 30-second information explosion and after it’s over you don't have anything to reference back to for additional information unless you were able to capture the phone number they through in at the end.
More to the point, using direct email for your direct marketing campaigns is less costly than most other marketing channels. You can normally get a discount fee for bulk purchases in the post office so bear in mind the more you ship the cheaper it'll be.
As soon as you've sent out your direct email be sure to exhaust all of your chances by making follow up calls to the contacts which you shipped your direct email to.