Difficult economic times are precisely the time that you want to reach and stay in front of your target market. They also challenged the times marketing-wise because you also have frugal and smart with your marketing budget.
Research has shown that companies that stop all marketing during a recession are their fair share of the poorest not only during the recession but in the long run. So, there is your dilemma, you need to promote your company, reach the market and not overly-strain your budget. You can get professional public relations services from various internet sources.
You have a number of options to consider from advertising and direct marketing to public relations and online marketing. All forms of promotion have their advantages, but your job is to find a way of marketing that is most beneficial for you and your company.
During rough times consumers and clients are specifically focused on companies that they can trust. Sure, cost-saving is a big deciding factor, but credibility becomes more important than ever.
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That is where public relations become an important marketing tool. Through it, you reach your target market and gain validation and credibility displayed in the news. Also cost-wise, PR can be much more effective than advertising campaigns together. Both require consistency.
You cannot run one ad or send a press release and look forward to really benefit from good, but will the PR route offer you a number of different paths. You can pitch the local media, regional and national levels.
You can develop a number of different story ideas, product or service-based stories, to the local human-interest story, for the story of a national trend. You can present yourself as an expert in your field. You could pitch tailor-made for radio, TV, and print.
You have a whole world of media that you can pitch your story to. Then, as you collect media placement, you can display a media hit on your website, on your blog, and on various social media sites.